Recently two of my articles reached the Digg frontpage at the same day. My web server isn't state of the art and it had to handle gigantic amounts of traffic. But still it served pages to visitors swiftly thanks to a lot of optimizations. This is how you can prevent heavy traffic from killing your server.

Every time a request hits your server, PHP has to do a lot of processing, all of your code has to be compiled & executed for every single visit. Even though the outcome of all this processing is often identical for both visitor 21600 and 21601. So why not save the flat HTML generated for visitor 21600, and serve that to 21601 as well? This will relieve resources of your web server and database server because less PHP often means less queries.

Let's say your site is becoming a big success and as a result it's becoming slower and slower. There are several things you do without buying additional hardware.