Tag: backlink

About

Backlinks are incoming links to a website or web page. The number of backlinks is an indication of the popularity or importance of that website or page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node (Björneborn and Ingwersen, 2004). Backlinks are also called as incoming links, inbound links, inlinks, and inward links.

Search engines often use the number of backlinks that a website has as one of the factors for determining that website's search engine ranking. For example, Google's PageRank algorithm uses backlinks to help determine a site's rank. To see a site's PageRank, you need to use the Google Toolbar for Microsoft's Internet Explorer or Mozilla Firefox, view the bar graph indicating a website's PageRank in Google's directory, or download the PageRank plugin for Mozilla Firefox.

From en.wikipedia.org/wiki/Backlinks